Jaguar Cars From 1922 to 1940

Jaguar began in 1922; originally as Swallow and Blackpool, Lancashire seemed an unpromising start platform for a car that became as inspirational as it did.

In the years that followed the end of World War 1, Sir William Lyons, then known as Bill, appeared to be a young bicycle sidecar constructor with delusions of grandeur. He was ambitious to move up to cars, and in 1927, he used his Swallow Sidecar workers coach construction skills to make bodies for Austin Sevens, giving them a status, they scarcely deserved.

Full Hd 1920

His friends, Bertie Henly and Frank Hough who were motor trade entrepreneurs, at 91 Great Portland Street, London, sold them.

Jaguar Cars From 1922 to 1940

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Henly boldly ordered five hundred cars, and to the spellbinding young things in the west end, they were just the job, gleaming with chrome whilst other cars were just plain green or black.

Nevertheless, to the posh Brooklands crowd, even after the facility moved to Coventry, the Swallows and their successors the Ss1 and Ss2 were a bit indifferent. They were derided for having a long bonnet and feeble engine, and enthusiasts who may not have known any better, refused to be taken in by cosmetic tricks such as two-tone paint and a low roofline.

They believed it was impossible to build a good car cheaply, and unaware that Lyons achieved it by holding a tight operate on unnecessary expenditure rather than skimping on yield or materials. As well as having a gift for how a car should look, Lyons drove a hard agreement with suppliers and costs were kept ruthlessly low.

Apprentices were an elite band who paid a excellent to work there and they received such a sound training that the British motor trade and industry became littered with old Jaguar apprentices in high menagerial positions.

Lyons selection of Ss as the name of his cars was something of a mystery. He stated that Ss was not a contraction of standard Swallow or standard Special. George Brough who made the Brough first-rate and Ss80 motorcycles believed that Lyons got the idea from him.

Nothing caught the mood of the occasion so well. Ocean steamships were trendsetters, the Ss carried no sinister ring, and Lyons began finding through lists of birds and animals before decided on the fastest vertebrate with a name that could be applied to a car.

He chose Jaguar, and once permission had been granted by Armstrong-Siddeley, the name was introduced for new models in September 1935, and until 1940, they were known as Ss Jaguars omitting even the full points from 1936 as the letters no longer stood for anything, much like Mg. Lyons asked publicity chief E W Rankin for a symbolic leaping jaguar mascot, after an accessory enterprise produced one he disliked as it looked like a cat shot off a fence.

An artist by the name of Frederick Crosby was asked to furnish one, but unfortunately, the symbolic jaguar, which adorned the cars from 1935, may not have been a jaguar at all. It first appeared at the 1930 Olympia motor show on an Mg as a tiger. It closely resembled a panther designed in the 1920s by Casimir Brau and it was surely a close relation to the one Crosby produced for Cecil Kimber, founder of Mg.

The jaguar was practically identical in every respect, except for its rear paws were tucked up behind whilst Mgs had them extended. Either Lyons and Rankin knew about the mascot on the Mg was immaterial and Jaguar Cars was unabashed about the correction to its enterprise history. A enterprise spokesman stated that it was an anatomically literal, jaguar.

Up until 1939, even if a jaguar was not looked upon as a counterfeit, it was definitely not completely bona fide. Moreover, when the make was revived after World War 2, it had as much to live down as live up to. Some substance had to be found behind the glitter, and as soon as a buyers shop returned, the competition recommenced.

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